Who we are

An F&B Market Developer, Filfood is a business unit of Asia Gulf Trading LLC.

Our VISION is a wide acceptance of Philippine products by multi-cultural consumers in the Middle East and beyond.
 

OUR MISSION is to promote consumption of nutritious food products and ingredients from the Philippines by developing and conducting F&B market development programs and innovative culinary event experiences for the international mainstream market including Filipino diaspora.

OUR PURPOSE is to increase flow of value-added Philippine food products and ingredients by building a strong value-web from producers and exporters to overseas distribution channels through retail outlets and F&B operators.

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How we make things work

  • Enable collaboration of key F&B Industry players in the Middle East via platforms that accept food and beverage solutions from the Philippines.

  • Match product requirements of sellers and buyers through business matching sessions.

  • Curate food service requirements, quality and showcase Filipino food & beverage for all events of Philippine missions, International engagements and Filcom events in collaboration with DTI, DA, host organization and selected food vendors.

  • Implement Philippine food branding standards and quality certification across retail outlets, hotels and restaurants that are offering Filipino food.

  • Develop brand strategies, manage brand activations and F&B projects such as cooking demos and workshops, food tastings, focus groups, cooking workshops, beverage preparations and product development.

  • Activate professional group of Chefs, Cooks, Bakers, and other FMCG/F&B professionals to become Philippine brand ambassadors

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