Who we are
An F&B Market Developer, Filfood is a business unit of Asia Gulf Trading LLC.
Our VISION is a wide acceptance of Philippine products by multi-cultural consumers in the Middle East and beyond.
OUR MISSION is to promote consumption of nutritious food products and ingredients from the Philippines by developing and conducting F&B market development programs and innovative culinary event experiences for the international mainstream market including Filipino diaspora.
OUR PURPOSE is to increase flow of value-added Philippine food products and ingredients by building a strong value-web from producers and exporters to overseas distribution channels through retail outlets and F&B operators.
How we make things work
Enable collaboration of key F&B Industry players in the Middle East via platforms that accept food and beverage solutions from the Philippines.
Match product requirements of sellers and buyers through business matching sessions.
Curate food service requirements, quality and showcase Filipino food & beverage for all events of Philippine missions, International engagements and Filcom events in collaboration with DTI, DA, host organization and selected food vendors.
Implement Philippine food branding standards and quality certification across retail outlets, hotels and restaurants that are offering Filipino food.
Develop brand strategies, manage brand activations and F&B projects such as cooking demos and workshops, food tastings, focus groups, cooking workshops, beverage preparations and product development.
Activate professional group of Chefs, Cooks, Bakers, and other FMCG/F&B professionals to become Philippine brand ambassadors